Economist Aaron Schiff presented the “Social networking traffic growth model“, an attached it to the theory that “Social network traffic grows exponentially for about two years, and then follows a random walk.”
BusinessWeek in the article “Generation MySpace Is Getting Fed Up“ explained about MySpace and Facebook users logging less and less to these sites and even signing off, quote: “The MySpace generation may be getting annoyed with ads and a bit bored with profile pages. The average amount of time each user spends on social networking sites has fallen by 14% over the last four months, according to market researcher ComScore. MySpace, the largest social network, has slipped from a peak of 72 million users in October to 68.9 million in December, ComScore says.”
Users are bored and seeking something new, something more than profile pages stocked up with advertisements.
Users are fed up by the classic online advertising in these sites and advertisers seek a new method of reaching users.
The future: Internet Product Placement.
Tags: Facebook, Internet Advertising, lifespan, Myspace, Product Placement, Social Networks, social networks life span
